Alex's career began as a copywriter in San Francisco. He moved to L.A. where he studied with the Groundlings and Upright Citizens Brigade as he continued his writing and directing career. His first feature film, Hickey, won best directing honors at the Hollywood Reel Independent Film Festival and went on to competition at SXSW. Adweek named his work for Alliance Francaise as one of the top fifteen campaigns in the world. The campaign swept every major awards festival, making Alex the most awarded comedy director in the world for 2017/18.

In addition to directing, he currently performs stand-up around the country, including gigs at The World Famous Comedy Store, Flappers, and Stand-Up NY.