Alex Grossman is a reluctant actor, a relentless writer, and a dedicated director. His first feature film, Hickey, won best director honors at the Hollywood Reel Independent Film Festival and went on to screen at SXSW. His commercials have played around the world and garnered multiple Lions at Cannes. He once impersonated Sarah Palin on Facebook and shared salmon recipes with thousands of followers until the Wall St. Journal outed him and the account was closed. That was a sad day.